Deborahmclaren's Weblog

Sustianable Tourism, Buy Local, Rural-Urban Connections

Posts Tagged ‘socially responsible’

Carrotmob is coming to town: St. Paul

Posted by deborahmclaren on May 19, 2010

Let’s oroganize a Carrotmob in St. Paul/Minneapolis. Keep reading the blog for more information. Also send in your ideas.

WHAT IS CARROTMOB?

Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. We harness consumer power to make it possible for the most socially-responsible business practices to also be the most profitable choices. It’s the opposite of a boycott.

It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning store. To the right is a video of that campaign, which explains the concept rather well. With over 50 events worldwide, this model is proven to work on a small scale. Next we are going to grow our network until we can apply the same method to large companies. Towards that end, we are currently incorporating Carrotmob into a new non-profit, building a team, and raising money to support a large expansion. Browse upcoming Carrotmob campaigns here.

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Posted in Buy-local, food and wine, Minnesota, quite unusual, Uncategorized | Tagged: , , , , , , | 2 Comments »

 
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