Deborahmclaren's Weblog

Sustianable Tourism, Buy Local, Rural-Urban Connections

Carrotmob is coming to town: St. Paul

Posted by deborahmclaren on May 19, 2010

Let’s oroganize a Carrotmob in St. Paul/Minneapolis. Keep reading the blog for more information. Also send in your ideas.

WHAT IS CARROTMOB?

Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. We harness consumer power to make it possible for the most socially-responsible business practices to also be the most profitable choices. It’s the opposite of a boycott.

It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning store. To the right is a video of that campaign, which explains the concept rather well. With over 50 events worldwide, this model is proven to work on a small scale. Next we are going to grow our network until we can apply the same method to large companies. Towards that end, we are currently incorporating Carrotmob into a new non-profit, building a team, and raising money to support a large expansion. Browse upcoming Carrotmob campaigns here.

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2 Responses to “Carrotmob is coming to town: St. Paul”

  1. Sarah said

    Hey Deborah!

    Great post! Stoked you’re excited about the Carrotmob concept and want to get a mob started in St. Paul. If you’re serious about getting an event up and going, let me know and we can find a time to skype. We’ll be able to give you access to stpaul.carrotmob.org and register your mob as an official Carrotmob! If that sounds good, shoot me and email so we can connect.

    Cheers,
    Sarah @ Carrotmob HQ

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