Carrotmob is coming to town: St. Paul
Posted by deborahmclaren on May 19, 2010
Let’s oroganize a Carrotmob in St. Paul/Minneapolis. Keep reading the blog for more information. Also send in your ideas.
Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. We harness consumer power to make it possible for the most socially-responsible business practices to also be the most profitable choices. It’s the opposite of a boycott.
It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning store. To the right is a video of that campaign, which explains the concept rather well. With over 50 events worldwide, this model is proven to work on a small scale. Next we are going to grow our network until we can apply the same method to large companies. Towards that end, we are currently incorporating Carrotmob into a new non-profit, building a team, and raising money to support a large expansion. Browse upcoming Carrotmob campaigns here.
This entry was posted on May 19, 2010 at 5:04 PM and is filed under Buy-local, food and wine, Minnesota, quite unusual, Uncategorized. Tagged: Carrot Mob, corporate responsibility, Energy efficiency, local action, Locally-owned, socially responsible, St. Paul MN. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.